The release went well, but it wasn’t a global smash. The US-based series has spawned countless international think pieces, memes, and Twitter chatter quite unlike any other Japanese reality show that’s gone before.Īfter binge watching #MarieKondo, even my dog is tidying up by making his bed! #KonMariMethod /XR1VFZ0EQAīut, Kondo reached out to the US market around five years prior when in 2014 she released the English adaptation of her debut book. The success is in large part thanks to the Netflix series Tidying Up with Marie Kondo, which was strategically released on January 1st this year, right in the midst of the resolution season. On an international scale, from the outside, it seems like The Kondo empire was an overnight success. Following the release of her second book, Spark Joy, manga The Life-Changing Manga of Tidying Up, lectures, and TV appearances, she became a household name in Japan. Her zen approach to cleaning had become a bonafide local hit. By age 19, she turned her passion into profit and started working as a professional “tidier” and organizational consultant to her friends and wider social circle.Ī master of perfecting the art of tidying, eventually Kondo’s client waitlist was six months long. “Tidying was such an integral part of my daily life,” she wrote in her debut book The Life-Changing Magic of Tidying Up. Having worked as an attendant maiden at a Shinto shrine, Kondo’s method of cleaning has roots in spirituality and flirts with the Japanese philosophy danshari. According to an anecdote she recited in 2016, as a junior school student, she’d sneak into the classroom to tidy and organize bookshelves while the rest of her classmates were outside running through the routines of physical education class. Kondo’s passion for organization goes all the way back to when she was a child. A post shared by Marie Kondo on at 2:00pm PST
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